A small Intro to Ad Mediation
Windows ad mediation, a simple solution designed to help Windows Phone developers manage multiple in-app advertising SDKs. All you need to do is insert the ad mediation code into your app, select the ad networks you want to include, choose your base configuration in Dev Center and submit your app update to the Store (app update is required upon initial mediation integration only).
Windows ad mediation will help you:
- Increase ad revenue through higher fill rates
Tailor ad experiences based on market-specific dynamics, using different ad SDKs
Dynamically optimize ad configuration to drive the highest yield
Additional links to understand and learn about Ad Mediation
A very nice blog on using Ad Mediation in Unity 3D.